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National independence associated with socialism is the consistent goal of the Vietnamese revolution. In each historical period, this goal is specified into different tasks. This article mentions the key role of journalism-communication in effectively disseminating information about these important historical tasks.

The demand for journalism - communication in general and its content production in particular is growing rapidly and continues to develop in the digital era. Both public and private organizations need to interact and engage with different groups of customers and partners via digital platforms and social media. Currently, organizations and businesses are in “hunger” for communication and content-creating employees. This demand is forecasted to skyrocket in the coming years. For journalism - communication training institutions, this presents both opportunities and obstacles. Digital transformation in journalism - communication training is not limited in digitization and technology application, but also involves urging training institutions to reassess their performance as well as training products provided to the market and the society in general.

As part of their leadership in the innovation process, our Party and State have followed policies of opening the economy, transforming into a market economy and integrating into the global economy. Meanwhile, our Party has gradually expanded and perfected its awareness of the need for proactive, active, comprehensive, and extensive international integration in accordance with the country’s conditions and practical requirements. It contributes to boosting economic growth; ensuring security, sovereignty, territorial integrity and enhancing the country’s position internationally. This article focuses on clarifying Vietnam’s proactive innovative thinking and its active, thorough, extensive international integration from two perspectives: (1) renovating foreign policy thinking and (2) renovating international integration thinking.

The 13th Party Congress approved important documents, in which Party building was mentioned as a “key task” with new highlights. The article analyzes some new points on Party building in these documents and proposes some solutions in order to provide a scientific basis for implementation of the 13th Party Congress policy on Party building in the near future.

In the context of globalization and international integration, Vietnam’s traditional ideological values are facing numerous challenges from the outside. New streams of ideology and cultural values from different countries are constantly being imported, requiring careful reception and selection so as not to erode our national identity. At the same time, the explosion of information on cyberspace has created conditions for misled, bad, toxic, reactionary information to spread on social networks, leading to the risk of causing ideological conflicts and undermining the trust of the people in the Party, the administration and management of the State.

The article written by General Secretary Nguyen Phu Trong titled “Some theoretical and practical issues about socialism and the path to socialism in Vietnam” is a work of great theoretical and practical significance. Theoretically, it summarizes the creative application and development of Marxism - Leninism, Ho Chi Minh Thought on socialism and building socialism in specific conditions of Vietnam and in the world since the 1980s. The article analyses the great theoretical significance of this work.

Hồ Chí Minh Thought is vast and profound, deserving continuous research, clarification, and creative and effective application in reality. This article elaborates on his thought on “Upholding the Unchangeable to Cope with the Changeable” and explores how it can be applied innovatively to develop Vietnam’s publishing industry in a modern, professional direction suited to current conditions.

In the era of national ascent, building a modern, effective, and flexible national governance system not only meets the requirements of international integration but also serves as the foundation for realizing Vietnam’s development aspirations. The proposed solutions - from enhancing the leadership capacity of the Party to completing the rule-of-law institution and applying digital technology - are pillars that help build a transparent, accountable, and innovative governance system, meeting the needs of the people and creating momentum for rapid and sustainable development in the new era of development - the era of national ascent.

The choice of the Marxist–Leninist path of socialist revolution is the choice made by the history of the Vietnamese nation itself. Following this path, under the leadership of the Communist Party of Vietnam, the Vietnamese people overcame every difficulty and challenge, achieved great victories, and ushered in many new epochs of qualitative development. Therefore, in all circumstances, the entire Party, the entire military, and the entire people are united and determined to firmly safeguard the Party’s ideological foundation as the guiding principle for action, as we advance into the nation’s era of ascent and strive for new triumphs.

This article analyzes the structural transformation of the digital media ecosystem under the combined influence of platform capitalism, algorithmic personalization, and evolving audience behaviors. Drawing on three representative global datasets, Deloitte’s Digital Media Trends 2025, Kantar Media’s 2025 Media Trends and Predictions, and Kantar TGI’s Global Quick View 2025, the study examines how generational differences shape media consumption and how AI-driven recommendation systems reconfigure patterns of trust, engagement, and perceived value. The findings highlight three key dynamics: the ascendancy of social video platforms as primary media hubs, the fragility of subscription-based models amid declining loyalty and high churn rates, and the reconstitution of public trust through creator-led ecosystems and mediated algorithmically interactions. These results are interpreted through the theoretical lenses of media fragmentation, audience evolution, and algorithmic ethics. This offered both conceptual insights and practical recommendations for media organizations, platform designers, and policymakers navigating the challenges of a platformized communication environment.

Based on the Strategy for International Communication and Promotion of Vietnam’s National Image for the 2026–2030 period, with a vision to 2045, this article examines the role and current state of communication surrounding historical commemorative events in shaping Vietnam’s national image. Drawing on theories of national image and communication studies, the research employs a quantitative analytical approach, with a focus on two representative case studies: the A50 and A80 commemorative activities in 2025. The findings reveal three prominent trends: (1) the increasing visibility of Vietnam in international media; (2) a shift from the transmission of historical information toward a “nation storytelling” model; and (3) the emergence of a multi-platform digital communication ecosystem. On this basis, the article proposes recommendations to enhance communication effectiveness, thereby contributing to the consolidation of Vietnam’s national image, the strengthening of its soft power, and the elevation of the country’s standing in the context of global digital communication.