Journalism Communication

The working class is a fundamental and core force in the alliance of workers, peasants, and intellectuals, serving as the driving force and intrinsic strength of the national great unity bloc. Building a modern and strong Vietnamese working class is a vital factor for achieving national industrialization and modernization, the aspiration for prosperity and happiness, and for contributing to the consolidation of the national great unity bloc in the current era. This article examines the current state of uniting, consolidating, and building the Vietnamese working class and proposes several fundamental solutions to unite and strengthen the working class as a key contributor to the national great unity bloc.

In the era of national ascent, building a modern, effective, and flexible national governance system not only meets the requirements of international integration but also serves as the foundation for realizing Vietnam’s development aspirations. The proposed solutions - from enhancing the leadership capacity of the Party to completing the rule-of-law institution and applying digital technology - are pillars that help build a transparent, accountable, and innovative governance system, meeting the needs of the people and creating momentum for rapid and sustainable development in the new era of development - the era of national ascent.

Generational labels are often attached to younger people, shaping how they are perceived and how they navigate the world around them. In today’s global culture, mass media plays a major role in forming and solidifying these labels. One such emerging label is the “Snowflake Generation,” often used to portray Generation Z (Gen Z) as emotionally fragile or overly sensitive. This study explores how that label has gradually appeared in Vietnamese mass media between 2020 and 2024. It raises concerns about age-based stereotypes, adopting an exploratory approach to analyze media portrayal of Gen Z. The “Snowflake Generation” narrative may limit professional and academic opportunities for Gen Z by fostering negative perceptions of their resilience and competence. Drawing on content analysis of news and television coverage (2020–2024) and in-depth interviews with experts, journalists, and selected Gen Z individuals, this study investigates how the mass media constructs the “Snowflake Generation” label and examines views on its relevance to Gen Z. This study adds to existing theory by exploring the label’s use in non-Western contexts and offers practical insights for media professionals.

Based on a survey of current research, this study provides a general overview of the cultural values of ethnic minorities in Vietnam. It then deals with the preservation and promotion of these cultural values in the context of digital transformation. Some orientations and solutions are proposed to ensure that the digital transformation process becomes a driving force for the preservation and promotion of the cultural values of ethnic minorities in Vietnam today.

Despite the rapid growth of information and communication technology in Vietnam, there seems to be a significant disparity in media use among people in lowlands, highlands and ethnic minority areas. While urban areas are saturated with information from different types of media, in remote areas, especially in ethnic minority areas, access to mainstream and social media by ethnic minority people is still limited. In light of these issues related to ethnic minority people, this paper examines ethnic minority people’s use of mainstream and social media in Vietnam. Findings are based on a questionnaire survey with sample size of 450 ethnic minority people from 8 provinces of typical ethnic minority areas in Vietnam, and on in-depth interviews with 20 leaders, managers, journalists and reporters from news organisations. While the survey results help to discover their media use (such as proportions of media use, media use duration and time frame, and motives for using media), the interview results aim to explain why there are differences in their use of mainstream and social media. Key findings show that when considering the usage of mainstream media along with social media, television is the most used means of media whereas social networks (including Facebook and Zalo) have the second highest percentage of usage, followed by the rest of mainstream media types. Interview findings further explain the features from the survey data.