Online ISSN: 2734-9780
Print ISSN: 2734-9764
Political Theory

Digital Transformation in Education and Training of Human Resources in Journalism and Communication

By Thi Truong Giang NGUYEN|Academy of Journalism and Communication

Abstract

The demand for journalism - communication in general and its content production in particular is growing rapidly and continues to develop in the digital era. Both public and private organizations need to interact and engage with different groups of customers and partners via digital platforms and social media. Currently, organizations and businesses are in “hunger” for communication and content-creating employees. This demand is forecasted to skyrocket in the coming years. For journalism - communication training institutions, this presents both opportunities and obstacles. Digital transformation in journalism - communication training is not limited in digitization and technology application, but also involves urging training institutions to reassess their performance as well as training products provided to the market and the society in general.

References

(1) Ministry of Information and Communications (2020), Digital Transformation Handbook.

(2) J. Bughin, T. Catlin, and L. LaBerge, “A winning operating model for digital strategy,” McKinsey&Company, 2019, https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/awinning-operating-model-for-digital-strategy?

(3) Communist Party of Vietnam (2021), Documents of the 13th Party Congress, National Political Publishing House, Vol.2, p.335.

(4) https://moit.gov.vn/tin-tuc/doanh-nghiep/chuyen-doi-so-giup-doanh-nghiep- co-suc-chong-chiu-tot-hon.html

(5) https://ecommage.com/toan-canh-digital-tai-viet-nam/

Issue 5-2023 37

Political theory and communication

(6) Malmelin, Nando, and Mikko Villi. 2016. “Audience Community as a Strategic Resource in Media Work.” Journalism Practice 10 (5): 589–607. doi: 10.1080/17512786.2015.1036903

(7) Guo, L., & Volz, Y. (2019). (Re)defining Journalistic Expertise in the Digital Transformation: A Content Analysis of Job Announcements. Journalism Practice, 1-22. doi:10.1080/ 17512 786.2019.1588147

(8) Bakker, Piet. 2014. “Mr. Gates Returns: Curation, Community Management and Other New Roles for Journalists.” Journalism Studies 15 (5): 596–606. doi:10.1080/ 1461670X. 2014. 901783.

(9) https://vtv.vn/xa-hoi/vietnamplus-insider-hop-tac-thuc-day-chuyen-doi-so- trong-bao-chi-20210106123023139.htm

(10), (14) Interview with Dr. Phạm Anh Tuấn, Deputy Director of Vietnam Institute of Digital Transformation and Innovation, Vietnam Union of Science and Technology Associations.

(11) https://moet.gov.vn/tintuc/Pages/tin-tong-hop.aspx? Item ID=7502

(12) http://baochinhphu.vn/Utilities/PrintView.aspx?distributionid=445274

(13) https://kiemsat.vn/phan-dau-den-nam-2030-100-co-quan-bao-chi-thuc-hien-chuyen-doi-so-62383.html

(15) Lynch, D. (2015). Above & beyond—Looking at the future of journalism

education. Miami, FL: Knight Foundation.

(16) Finberg, H. (2014a). Journalism needs the right skills to survive. Poynter

Institute. Retrieved from https://www.poynter.org/news/journalism-needs-right- skills-survive

(17) Finberg, H. (2014b). New newsroom training report shows gaps, some progress. Retrieved from https://www.poynter.org/news/new-newsroom-training- report-shows-gaps-some-progress.

Authors

  1. Thi Truong Giang NGUYEN

    Primary contact
    Affiliations
    Academy of Journalism and Communication
    Country
    Viet Nam
    Email
    truonggiangptth.ajc@gmail.com
Share article:

Latest Article

By Duc Hoang LE

Identifying and Directing the Fight against Distortion of the Party’s History on Social Media Today

The Communist Party of Vietnam has a “golden history” that was built and developed during the revolutionary process. It expresses the infinite pride and gratitude of the People to the Party, of descendants to ancestors. It is of great significance to clearly identify the distorted claims, then have resolute and effective solutions to protect the Party, State and regime. The article introduces concepts and identifications as well as suggests some solutions to fight for and protect the Party’s history on social media today.

Letter to the Editor / Commentary·DOI: 10.66057/7e4raj52
By Thi Chin DOAN

Ho Chi Minh’s wisdom on culture

Ho Chi Minh’s cultural philosophy is a system of scientific, revolutionary and theoretical viewpoints on culture and the construction of Vietnamese culture. It resulted from creative application and development of Marxism-Leninism into the specific conditions of Vietnam. It inherited and developed the nation’s traditional values while acquiring humanity’s cultural essence. This is a heritage of tremendous value both theoretically and practically for Vietnam’s revolution. In this article, the author analyzes the essence of Ho Chi Minh’s cultural philosophy and clarifies certain fundamental orientations of Vietnamese Communist Party on building an advanced culture imbued with the cultural identity in current conditions.

Letter to the Editor / Commentary·DOI: 10.66057/010g9213
By Xuan Phong NGUYEN

The role of journalism and communication in achieving the goal of national independence linked with socialism in Vietnam today

National independence associated with socialism is the consistent goal of the Vietnamese revolution. In each historical period, this goal is specified into different tasks. This article mentions the key role of journalism-communication in effectively disseminating information about these important historical tasks.

Letter to the Editor / Commentary·DOI: 10.66057/kzkc4971
By Phuc Lam HOANG

Renewing the Mindset of Proactive and Comprehensive International Integration in Vietnam

As part of their leadership in the innovation process, our Party and State have followed policies of opening the economy, transforming into a market economy and integrating into the global economy. Meanwhile, our Party has gradually expanded and perfected its awareness of the need for proactive, active, comprehensive, and extensive international integration in accordance with the country’s conditions and practical requirements. It contributes to boosting economic growth; ensuring security, sovereignty, territorial integrity and enhancing the country’s position internationally. This article focuses on clarifying Vietnam’s proactive innovative thinking and its active, thorough, extensive international integration from two perspectives: (1) renovating foreign policy thinking and (2) renovating international integration thinking.

Case Report·DOI: 10.66057/a7sd6640
By Van Loi LE

Some New Points on Party Building in the Documents of the 13th Party Congress and Recommendations

The 13th Party Congress approved important documents, in which Party building was mentioned as a “key task” with new highlights. The article analyzes some new points on Party building in these documents and proposes some solutions in order to provide a scientific basis for implementation of the 13th Party Congress policy on Party building in the near future.

Case Report·DOI: 10.66057/pptc7h26