Journal of Political Theory and Communication
Online ISSN: 2734-9780
Print ISSN: 2734-9764
Political Theory

Communicating Vietnam’s National Image through historical events

By Thu Ha LE

Abstract

Based on the Strategy for International Communication and Promotion of Vietnam’s National Image for the 2026–2030 period, with a vision to 2045, this article examines the role and current state of communication surrounding historical commemorative events in shaping Vietnam’s national image. Drawing on theories of national image and communication studies, the research employs a quantitative analytical approach, with a focus on two representative case studies: the A50 and A80 commemorative activities in 2025. The findings reveal three prominent trends: (1) the increasing visibility of Vietnam in international media; (2) a shift from the transmission of historical information toward a “nation storytelling” model; and (3) the emergence of a multi-platform digital communication ecosystem. On this basis, the article proposes recommendations to enhance communication effectiveness, thereby contributing to the consolidation of Vietnam’s national image, the strengthening of its soft power, and the elevation of the country’s standing in the context of global digital communication.

References

[1]. Chính phủ (2026), Quyết định số 173/QĐ-TTg ngày 27/01/2026 ban hành Chiến lược truyền thông quảng bá hình ảnh Việt Nam ra nước ngoài giai đoạn 2026 - 2030, tầm nhìn đến năm 2045.
[2]. Boulding, K. E. (1956). The Image: Knowledge in Life and Society. University of Michigan Press.
[3]. Kunczik, M. (1997). Images of Nations and International Public Relations. London: Routledge.
[4]. Anholt, S. (2007). Competitive identity: The new brand management for nations, cities and regions. Palgrave Macmillan.
[5]. Kleppe, I. A., Mossberg, L., & Grønhaug, K. (2014). Country images in news media. Beta Scandinavian Journal of Business Research, 28, 20-40.
[6]. Samoilenko, S. A. (2020). Shaping nation image: Contemporary issues in framing research.
[7] Cục Báo chí (2025). Công văn số 644/BC-QLBC ngày 12/5/2025 về việc báo cáo công tác triển khai các hoạt động kỷ niệm 50 năm Ngày giải phóng miền Nam, thống nhất đất nước (30/4/1975 - 30/4/2025).
[8]. Cục Báo chí (2025). Công văn số 1464/CB-VP ngày 15/9/2025 về việc báo cáo tổng kết tổ chức các hoạt động trong khuôn khổ A80.
[9]. Uyển Hương (2025). WAN-IFRA đưa tin về phụ san của Báo Nhân Dân, 04/06/2025. WAN-IFRA đưa tin về phụ san của Báo Nhân Dân | Báo Nhân Dân điện tử (nhandan.vn). Truy cập ngày 03/4/2025.
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[11]. Thiện Dư (2025). “Mưa Đỏ” xuất sắc lọt Top doanh thu toàn cầu, lập kỷ lục vô tiền khoáng hậu, 11/09/2025, “Mưa Đỏ” xuất sắc lọt Top doanh thu toàn cầu, lập kỷ lục vô tiền khoáng hậu | Báo điện tử Tiền Phong (tienphong.vn). Truy cập ngày 03/4/2025.

Authors

  1. Thu Ha LE

    Primary contact
    Country
    Viet Nam
    Email
    hale2882@gmail.com
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